10 Web Design Tips For A Professional Looking Niche Web Site
Web site design is a critical element in niche marketing.
If you want to build your reputation as a Professional in your niche, you need to project a professional image from the moment your visitors reach your web site.
Like it or not, first...
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"How's Your Sense of Style?"
No, I'm not referring to your wardrobe here, but to cascading style sheets, also known as CSS. Developed by the World Wide Web Consortium, it allows webmasters to separate site layout from the design. CSS is actually a standard for controlling the appearance of your Web pages. It's essentially a set of rules that, when linked to or embedded in HTML pages, control their appearance.
Right about now you're probably thinking "What's so great about that?" The benefits are numerous -- two of the biggest are:
1) Easy Site Updates: Global site updates will be simpler when you can make all your changes in one place to update the entire site. It's much better than going through page after page of HTML code. For example, say you have a site made in Times New Roman font and your customer calls you up and tells you he wants Verdana. Can you imagine scrolling through 25 pages or more looking for every incident of the tag and changing it to Verdana? What a nightmare. With CSS you would simply specify the font in one location and the change would be implemented site wide.
2) Faster Loading: Your HTML pages will load faster due to cleaner code. All of the extraneous coding will be in a style sheet, leaving less clutter and faster downloading of the site.
So now that you've seen a few of the "benes" to style sheets, let's learn more about them. Let's clarify up front that while both Netscape and Internet Explorer both support CSS from version 4.0 and higher, they don't exactly see eye to eye on CSS and interpret some style properties differently. You'll want to test your pages in both browsers to check and correct any inconsistencies.
So what can you control with CSS? Things like paragraphs
, Headings , borders, table layouts,Fonts and font colors, text alignment, pixel size, line height, letter spacing, word spacing, font weights, page margins, and even background images; and the way they work is a big improvement over just plain old HTML. Are you beginning to see the possibilities and just how powerful this can be?
There are three ways to use CSS:
1) Inline: The CSS tags are applied to the web page itself, to any body element you choose. This is not the best method, as you'll have to find each incidence in the web site in order to make changes in the future.
Example of this:
Text Here In the example above the text would be highlighted yellow.
2) Embedded: The actual CSS code is part of the HTML page placed between the tags on each page. Again, placing the tags inside the pages defeats the convenience of CSS and being able to make global site changes from one document, but some do
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like to use this method.
Example of embedded:
3) Linked: In my opinion, the best method to use. You place a link to the CSS between the tags on your web pages. The link looks like this:
The style sheet is a separate text document that is saved with a .css extension like this: style.css.
So now that you know your three options for using CSS, how do you write the code? Every style sheet rule starts with a selector followed by braces. A selector is any part of HTML coding like P, Font, Body, etc.
Here's what it looks like in action:
P {font-size: 12pt}
The P above is the selector and the font specification between the braces is the property. This code says that all paragraphs will be 12 pt font in size.
A rule can always have multiple properties. Semicolons separate multiple properties, commas are used to separate multiple selectors.
Example:
P { color: black; background-color:white; font-size=12pt }
This code says you want all paragraphs black with a white background and a 12 pt font. (Why anyone would want that is beyond me; it's just an example so go with it.)
You can always group more than one selector tag like this if you want them all to look the same.
TD,H2,H1 { color: Red; background-color:pink }
This would make all table cells, and heading 1 and 2 tags red with a pink background. Attractive don't you think? Again, this is an exaggeration to prove a point (even if it is gaudy).
Selectors are not case sensitive, so "P" is the same as "p."
H2 { color: blue } this would make all heading 2 tags blue in color.
As you can see from these examples, CSS is not that hard to pick up and can really give you more control over your website's appearance. For further information, check out some of these informative sites and you'll be a CSS pro in no time at all:
ABOUT THE AUTHOR
Merle http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine Advertising are Made" Buy & Sell Ezine Ads in a live auction setting! Publishers sell off your excess inventory and Buyers pick up some Fantastic bargains. Go now!